Where to Turn as Newspapers Die

As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now?  Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…

Facebook Ads

It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…

Growing Your Online Reach

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…