Where to Turn as Newspapers Die

As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now?  Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…

Facebook Ads

It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…

Do Dentists Need A Social Media Presence?

Many dentists and dental offices question how best to engage on social media and wonder if social media is even worth the immense amount of time and energy it can take. Even if you’re already skilled with traditional forms of client relations and advertising, social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and even…

Social Media for Pueblo Businesses

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions While speaking with a local businessman last week, I heard something that is a common refrain from my clients. He said, “Getting new business for your company used to be as simple as picking a location with good foot traffic and buying an ad in the local yellow pages…”.…

Growing Your Online Reach

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…

Effective Social Media Strategy in 2018

On January 11, 2018, Facebook announced significant changes to the algorithms it uses to select newsfeed content for its users. The business and marketing world quickly responded with great trepidation over how those changes would affect their social marketing efforts. For the average user, the changes should mean more personal engagement and deeper conversations. However,…