Growing Your Online Reach

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…

Effective Social Media Strategy in 2018

On January 11, 2018, Facebook announced significant changes to the algorithms it uses to select newsfeed content for its users. The business and marketing world quickly responded with great trepidation over how those changes would affect their social marketing efforts. For the average user, the changes should mean more personal engagement and deeper conversations. However,…

What is Social Media Worth?

So you’ve sold your CEO on social media, convinced the director of your nonprofit of the importance of having a presence on Instagram, or are an entrepreneur committed to devoting time and resources to using Facebook to get your business’s name in front of your customers. Fantastic! Social media marketing is EasySocial’s bread and butter…