As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now? Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…
It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…
Many dentists and dental offices question how best to engage on social media and wonder if social media is even worth the immense amount of time and energy it can take. Even if you’re already skilled with traditional forms of client relations and advertising, social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and even…
11 Essential Social Media Statistics for Businesses and Nonprofits in 2017 Looking for a fast and concise overview of the 11 most important statistics for social media using business and nonprofits? You have found it here! YouTube overall, and even YouTube on mobile alonereaches more 18-34 and 18-49 year-olds. That’s more than any cable network in the U.S. On…
Guest Author: Timothy A. Zercher – Founder and President of EasySocial Partner Organization: www.EasySocial.Solutions Not Your Typical Market Millennials (I am one, just for the record) can be an elusive group to reach for traditional and experienced marketing professionals. There are several reasons for this; here are a few of the biggest: Millennials tend to be…
There are a lot of social media tools out there for many different industries including real estate, dental, healthcare and many more. Almost all of them, excluding the illegal ones, either promise: To increase your follower engagement by posting great content for you Or to make social media easy for you by automating one part…
About a year ago, our team set out to determine the actual ROI (Return on Investment) of our services for our dental clients. For most firms, this is no easy task as most practices are very careful with who they share sensitive information like profit margins with. To make it harder, a large number of…
By Timothy A. Zercher – TimothyZ@EasySocial.Solutions While speaking with a local businessman last week, I heard something that is a common refrain from my clients. He said, “Getting new business for your company used to be as simple as picking a location with good foot traffic and buying an ad in the local yellow pages…”.…
By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…
On January 11, 2018, Facebook announced significant changes to the algorithms it uses to select newsfeed content for its users. The business and marketing world quickly responded with great trepidation over how those changes would affect their social marketing efforts. For the average user, the changes should mean more personal engagement and deeper conversations. However,…