Where to Turn as Newspapers Die

As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now?  Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…

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Facebook Ads

It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…

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Growing Your Online Reach

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…

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Effective Social Media Strategy in 2018

On January 11, 2018, Facebook announced significant changes to the algorithms it uses to select newsfeed content for its users. The business and marketing world quickly responded with great trepidation over how those changes would affect their social marketing efforts. For the average user, the changes should mean more personal engagement and deeper conversations. However,…

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What is Social Media Worth?

So you’ve sold your CEO on social media, convinced the director of your nonprofit of the importance of having a presence on Instagram, or are an entrepreneur committed to devoting time and resources to using Facebook to get your business’s name in front of your customers. Fantastic! Social media marketing is EasySocial’s bread and butter…

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Focus On The Pain

By Josh Martin. One of the hardest parts of working in sales or marketing for people is the concept of “selling” products or services to people. There is a bad taste in one’s mouth when selling is brought up as it can result in feeling that people are being used. The shame involved in the…

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EasySocial tackles SEO

SEO, PPC, Adwords, CPC, organic versus non-organic- With so many strategies, hacks, tips and so-called experts around SEO, it’s easy to get confused and even overwhelmed. Every business owner would love to be ranked on the first page of Google, but how do you get there? Unfortunately, there’s no magic spell or recipe that pushes…

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