Social Media for Pueblo Businesses

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions While speaking with a local businessman last week, I heard something that is a common refrain from my clients. He said, “Getting new business for your company used to be as simple as picking a location with good foot traffic and buying an ad in the local yellow pages…”.…

Growing Your Online Reach

By Timothy A. Zercher – TimothyZ@EasySocial.Solutions Though the meat of this article will cover methods and strategies you can utilize to increase your online reach, I want to start by having you ask yourself a few simple questions on which every marketing/advertising campaign should be built: “Who is your target audience?” I am not talking…

Effective Social Media Strategy in 2018

On January 11, 2018, Facebook announced significant changes to the algorithms it uses to select newsfeed content for its users. The business and marketing world quickly responded with great trepidation over how those changes would affect their social marketing efforts. For the average user, the changes should mean more personal engagement and deeper conversations. However,…

Instagram and Your Business

For anyone opening a new business today, setting up your Facebook page is practically a given. We know that customers look for information in the same places they interact socially, so it’s obvious we need to be present where people already are. However, if a business truly wants to reach its whole audience, a Facebook…