Focus On The Pain

By Josh Martin. One of the hardest parts of working in sales or marketing for people is the concept of “selling” products or services to people. There is a bad taste in one’s mouth when selling is brought up as it can result in feeling that people are being used. The shame involved in the…

EasySocial tackles SEO

SEO, PPC, Adwords, CPC, organic versus non-organic- With so many strategies, hacks, tips and so-called experts around SEO, it’s easy to get confused and even overwhelmed. Every business owner would love to be ranked on the first page of Google, but how do you get there? Unfortunately, there’s no magic spell or recipe that pushes…

A Smart Investment For Businesses

If “A picture is worth a thousand words”, how much is a video worth? Researchers have consistently confirmed that humans have far greater retention rates for images than for text. Consider that after 3 days the typical person only remembers 10% of something they hear. Add a picture to the mix, and that number jumps…