Articles From Our Experts

Where to Turn as Newspapers Die

As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now?  Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…

Facebook Ads

It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…

Do Dentists Need A Social Media Presence?

Many dentists and dental offices question how best to engage on social media and wonder if social media is even worth the immense amount of time and energy it can take. Even if you’re already skilled with traditional forms of client relations and advertising, social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and even…

How To Market To Millennials Using Social Media

Guest Author: Timothy A. Zercher – Founder and President of EasySocial Partner Organization: www.EasySocial.Solutions Not Your Typical Market Millennials (I am one, just for the record) can be an elusive group to reach for traditional and experienced marketing professionals. There are several reasons for this; here are a few of the biggest: Millennials tend to be…

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