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Articles From Our Experts

How Hypertargeting Can Enhance Your Business

The key to any marketing campaign is the ability to target an exact audience. In today’s world, consumers are becoming numb to the thousands of ads thrown in their direction. It is causing marketers to develop new strategies and new techniques in order to reach their desired audience. If a company is drastically trying to…

Where to Turn as Newspapers Die

As small-town and private newspapers close their doors or merge with nationally syndicated corporations all around the country, marketing managers/directors and small business owners are beginning to ask – where do we advertise now?  Many organization and local governments have become dependent on their local news agencies both to spread important information and as an…

Facebook Ads

It’s an undisputed fact by now that some sort of social media presence is necessary to build a business in today’s world. In past articles, we’ve discussed different strategies for engaging your audience on the various platforms, where to seek out specific demographics, and the essential requirement to produce helpful, interesting, and engaging content. Unfortunately,…

Do Dentists Need A Social Media Presence?

Many dentists and dental offices question how best to engage on social media and wonder if social media is even worth the immense amount of time and energy it can take. Even if you’re already skilled with traditional forms of client relations and advertising, social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and even…

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